AppleTV eyes 4K streaming in next release.

Apple appears to be signaling it’s future plans to release a new AppleTV platform with support for 4K streaming using the new HEVC codec.  This represents Apple’s latest attempts at playing catch-up with other mainstream offerings from Roku, Amazon and Google.   While the HEVC codec comes with a royalty fee,  Apple appears to be adopting the spec as a standard to reduce overall bandwidth of 4K and to keep pace with competitors who already leverage the HEVC codec.  Read the full story here:

Source: Business Insider

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