AT&T enters “TV a la carte” fray with a $35 a month offering…

AT&T has entered the “TV a la carte” fray with it’s own $35 a month online television offering.   AT&T’s offering eliminates the need for cable or satellite hookups as it’s streaming service is delivered “over-the-top”.  This is in response to a loss of more than 106,000 TV customers in 2016.  AT&T is following the trend of making over-the-top delivery it’s primary delivery platform.  Get the full story here:

Source:  Advertising Age – http://adage.com/article/digital/t-offers-directv-test-a-la-carte-tv/306470/

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