CutTheCord.com provides a comprehensive guide to ditching traditional cable for “a la carte TV”.
CutTheCord.com has provided an exceptional write-up on all the considerations to weigh before jettisoning traditional cable. Their six part article covers all the bases as well as “the basics” before taking the cord cutter plunge. Topics such as “What is cord cutting”, Digital TV antennas, streaming devices, TV streaming services & Internet Service Providers are covered in this article. We believe it is definitely a worthwhile read. Catch the whole story here:
Source: The Complete Guide to Cord Cutting – Start Here | CutTheCord
NBC News is reporting on Amazon’s nearly insatiable appetite for content acquisition. As we had previously reported here about Amazon using it’s e-tail/e-commerce muscle to convert existing customers to its PayTV service (Amazon Channels), it appears that Amazon is going “all in” on a content acquisition spree. As a result, Amazon is taking aim at attractive smaller content creators to acquire content rights thereby locking in customer loyalty. The article quotes Mark Mahaney, RBC Capital’s internet sector analyst as saying: “the more services you have, the more you engender loyalty and the more you can monetize the user base.” While Amazon’s focus is on locking up these smaller content players, they are still vying for a blockbuster program acquisition (a la “Game of Thrones”) to further seal the deal with Pay TV subscribers. We have noted here before that true “a la carte TV” is the consumer not just being able to pick the channels they want, but rather the individual shows that run on those networks. Whether that is achievable or not still remains to be seen but as a first step, many consumers continue to clamor for being able to pick just the channels they want. For consumers, this would be a quantum leap forward from the many “bundles” of channel packages being offered today in a very crowded internet streaming field. Perhaps Amazon will be the first content distributor to make true “a la carte TV” a reality. Get the whole scoop here:
Source: Amazon Is Hungry and It’s Coming for Your Cable Channels – NBC News
A recent CNET article provides an “a la carte TV” shoppers paradise. The article provides a concise matrix comparing some of the best “a la carte TV” content packages. This is a must-read for anyone who is contemplating cutting the cord. The matrix compares channel lineups for five TV services from Hulu, YouTubeTV, SlingTV, PlayStation Vue and DirecTV Now. The chart is arranged in alphabetical order by channel name and tiered offerings for easy reference. This is one of the best ones we’ve seen online so be sure to check it out over at CNET.com.
Source: Hulu vs. YouTube TV vs. Sling TV vs. DirecTV Now vs. PlayStation Vue: Channel lineups compared – CNET
FastCompany is reporting cord cutting in the 2nd Quarter of 2017 expanded at its most rapid pace to date. Those cancelling their traditional Pay-TV subscriptions approached nearly 1 million subscribers during the quarter. While it wasn’t “as bad” as industry watchers had predicted it was the first time cancellation numbers approached 1 million paying customers. Hardest hit were Dish Network, DirectTV & AT&T. Cancellations came in at 941,000 which is the worst results to date. As an understanding of Cord cutting continues to spread, the assault on traditional cable TV will likely continue.
Source: Cord-cutting gets even worse as pay TV sees another quarter of historic declines
USA Today is reporting that DirecTV Now will be rolling out local CBS affiliates in five major US Markets to include those in New York, Los Angeles, Chicago, Philadelphia and San Francisco. CBS local affiliates will expand to 25 local markets in the following US cities:
- Dallas – Ft. Worth
- Miami-Ft. Lauderdale
- Minneapolis-St. Paul
- Sacramento-Stockton-Modesto, CA
Additionally DirecTV Now has added support for Roku devices. “As we add more live national and local channels, we know even more people will choose DirecTV Now as their go-to streaming service,” said Daniel York, AT&T Entertainment Group senior executive vice president and chief content officer. Get the whole story here:
Source: USA Today – DirecTV Now adds CBS to its over-the-top TV service
CNBC has released an insightful article on a new content streaming aggregator Reelgood which launched this week. The service makes content selection much easier by aggregating all of your streaming services into a single user interface. Streamed content from HBO, Hulu, Netflix, Showtime and Starz, Amazon Prime, FX, Network TV options like CBS, ABC and FOX are also available (with ads). Get the full story over at CNBC:
Source: CNBC – Reelgood combines all of your streaming services. Here’s how it works
A recent Washington Post article outlines eight easy steps for cutting (the cable TV) cord. A word to the wise: when it comes to cord cutting, try before you buy. You should always test out any internet streaming service before you contemplate cancelling your existing cable TV service. Subscribers can get up to speed with any nuances associated with using an internet streaming television interface/service. Most internet streaming providers offer free 7-day trial periods so take advantage of these offers to find the one that is right for you (and your family). Round out your viewing requirements by adding additional “Skinny Bundles” to augment your viewing needs. If done right, (and with perhaps a little sacrifice) you can often save yourself a lot of money throughout the year. Get the whole process (broken down here):
Source: Washington Post – Finally cut the cable TV cord in eight easy steps – The Washington Post
Multichannel.com com is reporting: “Internet TV company Roku has hired investment bankers Morgan Stanley, Citigroup and Allen & Co. to investigate a possible initial public offering that could raise as much as $1 billion, according to a report in the Wall Street Journal.The Journal said according to sources, the offering could come before the end of the year and that preliminary documents for an offering could be filed in the next few weeks.”
Source: Report: Roku Eyes IPO | Multichannel
TheRinger.com reports on the Winners and losers with the rise of TV’s “Skinny Bundle”.
Tech Giants: Google, Facebook & Amazon – Access to new revenue streams by converting existing customers to paying TV subscribers. Broadcast Networks: ABC, NBC, and Fox & CBS can now demand higher carriage rates with more carriers. This allows them to convert over the air (OTA) antenna media transmissions of local affiliate channels into retransmission agreements (essentially monetizing what was previously free to viewer OTA transmissions). Viewers want local affiliate channels as a part of their TV packages to avoid the hassles of placement & hookup of an unsightly digital antenna. Sports Leagues (NBA, NFL, etc) benefit as newer tech companies may be more concerned about growth than immediate profits and thus willing to lay out large sums to air major sporting events and the monetizable the viewers they attract. Casual TV Watchers also stand to benefit handsomely. The average cable bill now sits at around $103, while skinny bundles range in price from about $20 to $40.
Sports Networks like ESPN are quickly learning that not all customers have a die-hard interest in sports. Having been previously bundled into bloated cable channel lineups, Sports Networks are now is being chopped by many new skinny bundle offerings. There are many viewers that are perfectly content with this new development. Smaller underfunded Niche Networks that were previously jammed in with hundreds of other lesser watched programming are being jettisoned from the skinny bundles. Lesser watched programming may be “shown the cutting floor” as networks focus energies on their flagship properties. Classic Cable & Satellite companies are having to resort to offering skinny bundles through their affiliate internet TV streaming divisions. The hope is to persuade new customers to buy skinny bundles, not to have existing customers downgrade or worse yet, cut the cord and jump over to a competing provider. Lastly, hard-core TV Watchers may find that assembling all the content they want to be challenging and cumbersome. These will likely stay with their traditional cable providers to avoid such hassles but will continue to pay a premium price for doing so.
Catch the whole scoop here:
Source: TheRinger.com – The Winners and Losers of the Rise of TV’s “Skinny Bundle”